Real Skinformation: a tool backed by AI-powered research, helping healthcare professionals stay on top of online skin care trends

Real Skinformation: a tool that helps healthcare professionals stay on top of what their patients may be learning about and trying at home to better manage their skin conditions.

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Real Skinformation: Insights into Online Skin Care Trends

The digital age has reshaped how individuals seek out dermatological advice, creating new online communities and fostering a culture of skin care self-management. Real Skinformation uses the power of artificial intelligence (AI) to sift through online conversations to identify trends that may be making their way into patients' daily routines.

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Based on our research, here are the current trends that patients in France say they are experimenting with.

Trends

Oils

Oils FR

Shea Butter

Shea Butter FR 

Goat Milk

Goat Milk FR

Restrictive Diets

Restrictive Diets FR

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The internet has transformed the way the world seeks out advice on how to care for our skin. With social media opening doors to a seemingly endless amount of information, the conversations that used to be held in a healthcare professional’s office are now happening in the palms of patients’ hands.
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These online communities have empowered patients to take a more proactive role in exploring new strategies for managing their skin health.
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 Our platform is built off AI-powered research that analyzes conversations and trend-sharing across the digital universe, transforming overwhelming data into a single tool.
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While these trends range from adding an extra element into one’s skin care routine, to entire diet overhauls, they all share a single truth: people will always be searching for simple and accessible solutions.

On social media, many users document every step of their experiences with new trends, sharing what worked, what didn't, and what they plan to try next. In these online communities, people are interested in each other's unique experiences, offering suggestions and new remedies to try.

There’s no one single moment in the patient journey that heightens engagement in these online communities or trends. Some people are searching in moments of desperation while experiencing a flare, while others are just curious about how they might improve their ongoing disease management.

While these identified trends have varied origins, there’s no indication that they were born online. Some are adaptations of traditional cultural practices, while others are pushed by users claiming professional expertise. 

Even though members of online communities rely on each other, they also place a high importance on the role of HCPs in managing their skin issues. Suggestions and support are often caveated with a reminder to consult with a healthcare professional.

About

Our AI-backed platform is fueled by a robust blend of qualitative data, providing insight into the ever-evolving digital skin care conversation. We analyzed thousands of publicly available posts gathered from major social media platforms to look at discussions of dermatological conditions and associated symptoms.