The digital age has reshaped how individuals seek out dermatological advice, creating new online communities and fostering a culture of skin care self-management. Real Skinformation uses the power of AI to sift through online conversations to equip healthcare professionals with the knowledge of the trends that may be making their way into their patients’ daily routines.

Global Trends

Based on our research, these are current skin care trends that patients around the world say they are exploring and experimenting with — and that healthcare professionals should stay informed of to have a better understanding of how patients are approaching their skin conditions.

Disclaimer: The information available throughout this website is intended for a healthcare professional (HCP) audience and is the result of a qualitative analysis of available, global, English-language social media data from January 2023 – April 2024 focused on dermatological skin care hacks. This information is intended for educational purposes only and should not be regarded as medical advice or a basis for making medical recommendations for patients.

Regional Data

United States
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Spain
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Canada
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United Kingdom
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France
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About Real
Skinformation

The internet has transformed the way the world seeks out advice on how to care for our skin. With social media opening doors to a seemingly endless amount of information, the conversations that used to be held in a healthcare professional’s office are now happening in the palms of patients’ hands.

While these online communities have empowered patients to take a more proactive role in exploring new strategies for managing their skin health, it may be difficult for healthcare professionals to keep up with all the trends making their way from the internet into their patients’ daily routines.

Enter: Real Skinformation. Our platform is built off AI-powered research that analyzes conversations and trend-sharing across the digital universe, transforming overwhelming data into a single tool that helps healthcare professionals stay on top of what their patients may be learning about and trying at home to better manage their skin conditions.

While these trends range from adding an extra element into one’s skin care routine, to entire diet overhauls, they all share a single truth: people will always be searching for simple and accessible solutions.

Disclaimer: The information available throughout this website is intended for a healthcare professional (HCP) audience and is the result of a qualitative analysis of available, global, English-language social media data from January 2023-April 2024 focused on dermatological skin care hacks. This information is intended for educational purposes only and should not be regarded as medical advice or a basis for making medical recommendations for patients.

Four Global Themes Uncovered in Our Research

1.

 Journeys are Communal

Many social media users document each stage of their trend experimentation—sharing what worked for them, what didn’t, and what they’ve heard they should try next. In these online communities, people seem to be invested in each other’s unique experiences, following up with suggestions, “thank yous,” and new remedies to evangelize.

2.

Motivations Vary

There’s no one single moment in the patient journey that heightens engagement in these online communities or trends. Some people are searching in moments of desperation while experiencing a flare, while others are just curious about how they might improve their ongoing disease management.

3.

 What’s Old is New

While these identified trends have varied origins, there’s no indication that they were born online. Some are adaptations of traditional cultural practices, while others are pushed by users claiming professional expertise.

4.

There’s No Replacing Healthcare Professionals

Even though members of online communities rely on each other, they also place a high importance on the role of HCPs in managing their skin issues. Suggestions and support are often caveated with a reminder to consult with a healthcare professional.

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Methodology

Our AI-backed platform is fueled by a robust blend of qualitative data, providing insight into the ever-evolving digital skin care conversation. We analyzed thousands of publicly available posts gathered from major social media platforms to look at discussions of dermatological conditions and associated symptoms.

We’ve assembled a team of three skin care experts from across the globe to bring their expert perspective to our skin care analysis and conversation.

Headshot of Dr. Jennifer Soung

Dr. Jennifer Soung

North America

Dr. Jennifer Soung is a board-certified dermatologist and the director of clinical research at Southern California Dermatology in Santa Ana, CA. Dr. Soung focuses on medical dermatology and has a passion for treating chronic autoimmune skin diseases in diverse skin tones and underserved communities. She is on Clinical Faculty at Harbor University of California, Los Angeles, and on the medical board of the National Psoriasis Foundation.

Headshot of Dr. Mark Tang

Dr. Mark Tang

Asia-Pacific

Dr. Mark Tang is a Consultant Dermatologist with over 20 years of clinical experience. He specializes in eczema, immune-mediated skin diseases, wound healing, and skin cancers. Dr. Tang is a regular speaker at international conferences and workshops. He founded the Skin Specialists and Laser Clinic and has received awards for his clinical service, dedication to patients, and his role as a teacher and mentor.

Headshot of África Luca de Tena

África Luca de Tena

Europe

África is the Director of Communication and co-founder of the Asociación de Afectados por la Dermatitis Atópica (AADA), a non-profit organization striving to unite individuals affected by atopic dermatitis and improve their quality of life. She lives with severe atopic dermatitis herself. In addition to her advocacy work, she is also an actress.